I’ve spent my working (and personal) life in the hyper-competitive restaurant industry. My most successful tactic to stand out among heavy competition involved incentivizing my existing customers to bring in new guests…their friends. I would reward them on their next visit and allow them to “host” their friend’s first meal at my restaurant. They really loved how that made them look like a big shot. 🙂
How could you make this concept work for your business? Step one is making sure you’ve got your customers preferred contact info.